Welcome to RINNO
Slide 1

Dublin City University

About Dublin City University

DCU is Ireland’s youngest university. It is ranked in the top ‘100 under 50’ on the Times Higher Education and in the ‘Top 50 under 50’ on the QS World Top 50 under 50 University Rankings; the only featured higher education institution on the island of Ireland. DCU Business School is ranked as the top business school in Europe for faculty gender balance by the Financial Times.

The Irish Centre for Cloud Computing and Commerce (IC4) was established in February 2012 with €6.2m in funding from Enterprise Ireland and the Irish Development Authority (IDA) and was renamed the Irish Institute of Digital Business (IIDB) in 2018. Located in DCU’s AACSB-accredited Business School, IIDB carries out cutting- edge industry-led multi-disciplinary research that investigates and accelerates the adoption of digital technologies and the transformation of business using these technologies. IIDB’s portfolio of research includes FinTech, industry 4.0, Cloud Computing, mobile and social computing. Given its background in cloud computing, it has a significant track record in applied cloud computing projects including auto-scaling, migration, service lifecycle management including monitoring, heterogeneous cloud computing, security analytics and threat assessment, trust, cloud service brokerage and application marketplaces, data protection, and privacy. IIDB has specific competence in marketing effectiveness and business research and support services for start-ups and SMEs seeking to commercialise or grow their businesses.

Role in the Project

The DCU research team will lead the simulation-related work and coordinate the dissemination and exploitation efforts. The team will also play a role in end-user requirements and specifications. DCU will also be involved in stakeholder research and adoption studies related to human, organisational, technological, and risk factors per innovation, as well as ethics in management and general contribution to administrative and financial management.

Key Personnel



Professor Theo Lynn is a Full Professor of Digital Business at DCU. He is the founder and Principal Investigator of the Irish Centre for Cloud Computing and Commerce and he specialises in digital business strategy, digital marketing and cloud computing research. He has won over 200 grants and is an author on over 150 journal articles, book chapters and conference papers in both business and computer science.



Antonia Egli is a postgraduate researcher with an MSc in Digital Marketing from DCU. Her research focuses