The building sector is a cornerstone of both economic activity and environmental impact, accounting for a significant share of global energy consumption and greenhouse gas emissions. In this context, the concept of deep renovation has emerged as a pivotal strategy for achieving ambitious climate and energy goals. As policymakers, industry stakeholders, and building owners increasingly recognize the urgency of decarbonizing the built environment, deep renovation stands out as a critical pathway for sustainable development and long-term resilience.

This market briefing provides a thorough analysis of the deep renovation landscape, beginning with a clear definition and categorization of the measures that constitute deep renovation. The document then examines the multifaceted benefits of deep renovation, such as economic revitalization, job creation, enhanced occupant comfort, and significant reductions in energy demand and carbon emissions. The role of deep renovation within the European Union’s decarbonization strategy is explored before diving into the key market enablers. The briefing concludes with an assessment of current market trends and innovations. Together, these insights provide stakeholders with a comprehensive understanding of the opportunities and challenges shaping the future of deep renovation.